DNA distribution acquired by Burton!

[bucksaw87]

TAKEN FROM MICHAEL BROOK'S CONCRETE WAVE BLOG

2/5/2008
Burton Acquires Alien Workshop And Habitat
DNA Distribution, which includes skateboarding brands Alien Workshop, Habitat and Reflex, today announced that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they share a common approach in the way that they contribute to boardsports culture, including a commitment to creating long-lasting relationships with their teams of international athletes. In addition, both are committed to advancing and innovating hardgoods technologies, as well as the artistry and creativity associated with these sports; supporting a solid team of amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.

“We are very excited to bring the DNA family of brands to Burton - a company that we truly respect,” says Chris Carter, Chief Executive Officer for DNA Distribution. “Burton clearly leads their market in terms of team, innovation, marketing and values. Joe, Mike and I look forward to leveraging Burton's strengths to reach the full potential for the DNA brands: Alien Workshop, Habitat and Reflex.”

“Through surfing and snowboarding we have learned that hardgoods are the foundation of all boardsports, and with the addition of DNA to our family, we are on our way to delivering skaters what they want and expect,” says Jake Burton, Founder and Chairman of Burton. “As with Al Merrick and the crew at Channel Islands, the relationship with Chris, Mike and Joe at DNA has been a natural fit right from the start. Everyone around here is committed to growing Burton into a true boardsports company, so I am confident that we can provide a home where DNA and their team of skaters can build upon what they have already excelled at in the skate industry.”

“We couldn't have found a better company to work with than DNA,” says Laurent Potdevin, Burton’s Chief Executive Officer. “Burton and all of its brands are authentically committed to snowboarding, surfing and skateboarding without distractions from other sports, products or categories. This acquisition completes a strategy that we have been very focused on for quite some time and marks a new milestone in the evolution of Burton and its family of brands.”

[Greenday]

I hope their quality stays the same.....I'm not too good with snowboards, is being owned by Burton a good thing? There are some people who shop at West 49 that wear Burton sweaters a lot, which is all I know about Burton, and thet they're a snowboard company.

[bucksaw87]

I hope their quality stays the same.....I'm not too good with snowboards, is being owned by Burton a good thing? There are some people who shop at West 49 that wear Burton sweaters a lot, which is all I know about Burton, and thet they're a snowboard company.
well
uh

sector9 is the burton of the longboard world
element is the burton of the skateboard world
kia is the burton of the car world (bit of a stretch, but it works, doesn't it?)
greenday is the burton of the punk-rock world

as in: highly overpriced for the poor quality, you find them EVERYWHERE, and shops try to sell them to you to make a huge profit margin

[Sk8 Shorty's]

Oh how fun (sarcastic)


*btw, nice find bucksaw

[loganownzj00]

well
uh

sector9 is the burton of the longboard world
element is the burton of the skateboard world
kia is the burton of the car world (bit of a stretch, but it works, doesn't it?)
greenday is the burton of the punk-rock world

as in: highly overpriced for the poor quality, you find them EVERYWHERE, and shops try to sell them to you to make a huge profit margin


well uh

burton is the burton of the snowboard world.

and if you haven't noticed, burton makes really nice quality things.

[Sk8 Shorty's]

and I'm sure they'll stick to paying most of their time to making their snowboards really well and at high quality, while making the skateboards like crap....
I could see it happening.

[mcwattersm]

DNA Distribution will continue to operate in Dayton, Ohio and CEO and Co-Founder Chris Carter will continue to oversee the DNA brands, which include Alien Workshop, Habitat and Reflex Bearings.
Sounds like they won't be changing much.

[TreIsLove]

I hope habitat boards stay the same quality

I don't know what else I would skate besides my local shops boards

[bucksaw87]

well uh

burton is the burton of the snowboard world.

and if you haven't noticed, burton makes really nice quality things.
most people i talk to, with the exception of shop owners who push burton and snowboard beginners, say that burton is overpriced for the quality of their boards. i personally don't snowboard, but i do have friends that do...one guy has a burton but can't stand it because it can't hold an edge...one girl is a professional snowboard instructor and says that for the price of a burton, you can get a LOT better of a snowboard. that's not to mention all the stuff i've read online about burton's quality going downhill over the past 10 years, and their price increasing.

[Fire_Freek]

I Dont Care

I Only Skate Blanks

Anarchy

Viva La Revolucion

**** U

[John_]

I Dont Care

I Only Skate Blanks

Anarchy

Viva La Revolucion

**** U

has anyone ever told you that you're a retard?
...cause you are

[skaterat]

Didn't see yours yesterday, I posted this today.




http://www.prnewswire.com/cgi-bin/st...4749844&EDATE=

Company Increases Its Commitment to Boardsports by Acquiring Leading
Skateboard Manufacturer, DNA Distribution

DAYTON, Ohio, Feb. 5 /PRNewswire/ -- DNA Distribution, which includes
skateboarding brands Alien Workshop, Habitat and Reflex, today announced
that the company has been acquired by Burton.

The two companies began discussions over a year ago and found that they
share a common approach in the way that they contribute to boardsports
culture, including a commitment to creating long-lasting relationships with
their teams of international athletes. In addition, both are committed to
advancing and innovating hardgoods technologies, as well as the artistry
and creativity associated with these sports; supporting a solid team of
amateur riders; and providing best customer service practices.

DNA Distribution will continue to operate in Dayton, Ohio and CEO and
Co-Founder Chris Carter will continue to oversee the DNA brands, which
include Alien Workshop, Habitat and Reflex Bearings.

"We are very excited to bring the DNA family of brands to Burton -- a
company that we truly respect," says Chris Carter, Chief Executive Officer
for DNA Distribution. "Burton clearly leads their market in terms of team,
innovation, marketing and values. Joe, Mike and I look forward to
leveraging Burton's strengths to reach the full potential for the DNA
brands: Alien Workshop, Habitat and Reflex."

"Through surfing and snowboarding we have learned that hardgoods are
the foundation of all boardsports, and with the addition of DNA to our
family, we are on our way to delivering skaters what they want and expect,"
says Jake Burton, Founder and Chairman of Burton. "As with Al Merrick and
the crew at Channel Islands, the relationship with Chris, Mike and Joe at
DNA has been a natural fit right from the start. Everyone around here is
committed to growing Burton into a true boardsports company, so I am
confident that we can provide a home where DNA and their team of skaters
can build upon what they have already excelled at in the skate industry."

"We couldn't have found a better company to work with than DNA," says
Laurent Potdevin, Burton's Chief Executive Officer. "Burton and all of its
brands are authentically committed to snowboarding, surfing and
skateboarding without distractions from other sports, products or
categories. This acquisition completes a strategy that we have been very
focused on for quite some time and marks a new milestone in the evolution
of Burton and its family of brands."

About DNA Distribution

Dayton, Ohio based DNA Distribution is one of the world's leading
suppliers of skateboards and accessories. Originally founded in 1990 by
Chris Carter and Mike Hill, Alien Workshop was the original DNA brand. The
Workshop pushed all boundaries of skateboard aesthetic, thought, and
design. The Sovereign Sect has grown to include two other brands: Habitat
Skateboards and Reflex. Habitat was introduced in 1999 under the creative
direction of Joe Castrucci. The brand stands for skateboarding and
eco-conscious design. Habitat offers a full line of skateboard equipment,
softgoods, and accessories. Reflex offers a focused line of hardgoods that
includes bearings, tools, trucks, and grip tape. In addition to their own
brands, DNA also distributes all the leading brands of trucks, safety
equipment and grip tape. DNA's brands are proud to support the world's best
skateboarders.

About Burton

In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn.
Since then, Burton has fueled the growth of snowboarding worldwide through
its groundbreaking product lines, its team of top snowboarders and its
grassroots efforts to get the sport accepted at resorts. In 1996, Burton
began growing its family of brands to include boardsports and apparel
brands. Privately held and owned by Jake, Burton's headquarters are in
Burlington, Vermont with offices in California, Austria, Japan and
Australia. For more information, visit http://www.burton.com.


Media Contacts:
Shana Frahm Janice Callado
shanaf@burton.com janicec@burton.com
(323) 855-9884 (949) 789-1841

[Greenday]

well
uh

sector9 is the burton of the longboard world
element is the burton of the skateboard world
kia is the burton of the car world (bit of a stretch, but it works, doesn't it?)
greenday is the burton of the punk-rock world

as in: highly overpriced for the poor quality, you find them EVERYWHERE, and shops try to sell them to you to make a huge profit margin
I see...I hope they don't change though, I think Element used to be pretty decent before they changed distributors, so I hope Habitat and AWS don't end up with tthe same fate.

and actually Avril Lavene is the Burton of the punk rock world.

[SoUl RiDaH]

i have a burton jacket! 300 bucks nicest thing ive ever worn

[DieHardSkater]

greenday is the burton of the punk-rock world

Sorry man. Not raggin on you. Just saying.. Green day is NOT punk rock. Social Distortion, Rancid, The Casualties, Suicide Machines, Circle Jerks, Dead Kennedys, Dropkick murphys, bad religion, etc. - is punk rock.

And to Soul Ridah.

300 bucks for a jacket? dude. I wouldn't even spend 80 bucks for a jacket. 50's my limit. And the last jacket I payed 50 for got burned by an angry ex-girlfriend, but that's another story.

Anyways.. I think everything will stay the same. It's just like.. more money for burton.

[TrAnCe]

when I needed a backpack, I thought burton had pretty rad designs in belts, bags, clothes n all that shit.. but some snowboarders told me they sucked at snowboard equipment. si I guess they are kinda like element.

“Burton clearly LEADS THEIR MARKET in terms of TEAM, INNOVATION, MARKETING and values. Joe, Mike and I look forward to LEVERAGING BURTONS STRENGTHS to reach the FILL POTENTIAL for the DNA brands: Alien Workshop, Habitat and Reflex.”

something about that tells me alien and habitat are soon to go downhill..

[SoUl RiDaH]

haha it was supposed to be 300.. got it for 50 hehe :D

[giantsfan7791]

300 bucks for a jacket? dude. I wouldn't even spend 80 bucks for a jacket. 50's my limit. And the last jacket I payed 50 for got burned by an angry ex-girlfriend, but that's another story.
*tries not to laugh*

*lip starts twitching*

*can't hold it much longer*

BAHAHAHAHHA. ahh, that was a great video...

[Greenday]

Sorry man. Not raggin on you. Just saying.. Green day is NOT punk rock. Social Distortion, Rancid, The Casualties, Suicide Machines, Circle Jerks, Dead Kennedys, Dropkick murphys, bad religion, etc. - is punk rock.

Who doesn't know that? His point was that all of these things that aren't really what they say they are or what people think they are are getting credit for what they say they are, even though they aren't really what they are.

[loganownzj00]

hurray for more media attention to skateboarding!

[psycoskater]

As long as my habitat or AWS decks don't go down to shit town I'm cool with all this...

What it means is more money for people in those two teams. More traveling for people in those teams, and a ****ing tight ass budget son. Think Money money :).

[Ramp]